[S3,E3] How to use the brand’s full potential? – Shift helps military veterans transition into impactful civilian roles

80% of veterans don’t have a full-time job upon leaving the military. Shift uses technology to match military veterans to leadership jobs in companies like Uber, Symantec, Major League Baseball, Affirm and others. They launched in 2017 with an honorable mission – to give veterans opportunities they never would have thought of, and to make it easier for companies to hire people with military experience.

Shift raised a $4.5M seed round from top Silicon Valley VCs like Andreessen Horowitz, Structure Capital, Expa and Tim Ferris. Upon launching, Shift asked me to produce films portraying the incredible stories of transitioning veterans and how they thrive in the new, tech environment. I was so honored to be a part of this excellent mission!

— How did Shift gain trust from the U.S. military members as well as big companies at such an early stage?
— How to make a choice between the human and the technology aspect when promoting a brand?
— How did they know how to tell their own story and why they decided to go for plenty of high-quality video content?
— What impact did Shift’s investors have on their branding process and in what way were they helpful?
— How influential was the CEO – Mike Slagh’s appearance on The Pitch podcast in forming Shift’s brand?
— When is the good time to form a brand really?

Sylvia’s guest is Kate Moon, Partner Success Manager (formely Marketing Manager) at Shift.org. Watch the full episode!

Talk show production by Denim Video
Thank you to DocuSign for hosting us in their fabulous space in San Francisco!

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Listen to Shift’s episode on ‘The Pitch’!

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