Pitching your own business in front of investors is a skill that is perfected the whole startup life. Luckily, there are some rules, that help us to get prepared and think of what to expect. One of my former blog posts was explaining how to do a perfect pitch. I also mentioned, that you can download presentation templates here.

Today I’m sharing a list of questions most likely to be asked during a pitch presentation. Of course not all of them are asked, sometimes only 5 of them, sometimes 25. The order of questions is random.

This list is a perfect for training before presenting. I strongly encourage to train pitching with them – it really helps a lot!


What are you working on?

What’s new about what you make?

Why did you choose this idea?

Who would use your product?

How do you know people want this?

How are you understanding customer needs?

What are the key things about your field that outsiders don’t understand?

How does your product work in more detail?

What have you learned so far from working on your product?

What part of your project are you going to build first? What are you going to do next? What is the next step with the product evolution?


How many users do you have?

How many users are paying?

Who is going to be your first paying customer?

What has surprised you about user behavior?

Why do the reluctant users hold back?


What is your distribution strategy? How will you grow?

What is your growth like?

What is your user growth rate?

What’s the conversion rate?


Where do new users come from? How do users find out about you?

What makes new users try you?


Who are your competitors?

Who might become competitors?

What competition do you fear most?

How is your product better than your competitors’?

Why isn’t someone already doing this?

Why will you succeed over others? What do you understand that others don’t?


How will you make money?

How much will you make per year?

What’s your burn rate?

How much does customer acquisition cost?

Have you raised funding?

How much are you raising?

How long can you go before funding?


How did your team meet?

Why did your team get together?

Who in your team does what?

Who would be your next hire?


What problems and hurdles are you anticipating? How will you overcome them?

Six months from now, what’s going to be your biggest problem?

What domain expertise do you have?

Where is the rocket science here?


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